Author Name= Harris Jhosta

Article Title= Logo Design Buyer's Guide

Article Body= Across a period of time a logo is the image which symbolizes a corporation, its products and services in a complete explanatory manner. Its purpose is to create an unforgettable, familiar feeling on the mind of a potential client or customer. It's undoubtedly a logo which can be termed as the heart of a company's corporate identity. So in a nutshell a logo is a trademark of a company or organization. It's the identity that encapsulates what your company stand for and what it wants to achieve in its lifetime. Companies do spend thousands, if not millions of dollars just to have the right logo.

So what are the ingredients of a first-class logo?
Most people would reply "I just recognized it when I saw it!"
Well this isn't so far from the truth. A good logo catches the eye; it makes the observer curious and engaged, doesn't matter if only for a short moment. And that is the moment in which an image and the subsistence of your company gets embedded into the minds of your customer rather than filtered out with a million other daily options. Your company's logo will be your visual tool to stimulate attention and leave a greater impact to your target audience that words may fall short of. Over time, logos prove to be the simplest and most direct way of promoting one's business presence. Make your logo give you your brand name recognition. It is your visual appeal to any document or web page because of its unique graphic image. People tend to remember a catchy logo at a much higher rate than nearly any other advertising element. When designing your logo, there are several things to keep in mind to achieve you goals: be unique, be true to the company, consider the psychology of your target market, and, above all, keep it simple.

Your business logo will most likely be used for many purposes: business cards and letterhead, outdoor designs, the Internet and promotional items such as T-shirts and mugs. The logo has to look good when resized to fit on a small 2"x 3.5" business card. If the design is complex a lot of detail will be lost when the logo is shrunk to fit on the card and people might not be able to make out the design. Elaborate designs can also be difficult and expensive to put on T-shirts and mugs.

Complex or over-the-top designs can mean high printing costs. A decision to have a highly complex custom design logo for your firm can come back to haunt you. This doesn't mean that your custom design logo has to be simple (and boring) for it to work. An elegant logo design can enhance your firm's professional image. The trick is to find the right balance between design and functionality, where you have a great design that you can use for all purposes.

Design of a company or product logo should not be tagged on to an advertising campaign at the end of the planning process. It deserves to be examined and integrated into the body of the campaign; it should not be the tail of the dog. A good logo is developed at the front end, the part that bites. Planners need to communicate to the graphic designer certain key information about what the company or product goals are. They need to pass on to the artist a demographic picture of their target consumer - age, income, where they live. All of these factors are brought into play in the strategic planning process.

 
Too much information can be just as complicated to handle as too little. Seeing too many sources might encourage the prospective logo purchaser to select a supplier at random and hope for the best. Given the prolonged expected life cycle for a company logo and the significant part a logo plays in image recognition, playing selection games can be devastating. But what can a newcomer do to get the best bang for his logo?

These days the savvy of risk in online business is becoming quite substantial, anyone with a computer and internet access can put up a logo design business.

You could've pay a boy working as a freelance and charging $40 to draw your logo. Who knows? Maybe he's good, but there is more to logo design than nice pictures. Logo designers need to recognize the association that should exist between the logo and the image the company wants to send to its customers. Logo designers have to have some business understanding and business know-how in order to design logos that increase sales.

Don't fall for cheap prices, they say "Quality never comes cheap" and yes it is so very true, at one hand you tend to choose a cheap logo design plan but on the other hand you sacrifice some of the things which in turn those logo designers will get benefited with. Some of those like things are:

1. A limited number of Formats
Mostly the cheap plan logo designers won't provide the final design in multiple formats such as a bitmap image and a vector image. Knowingly these both formats are very necessary, you use bitmap for your website and interrelated purposes whereas vector for printing up of the visiting cards and corporate stationery.

2. No Money-Back Guarantee
Usually cheap logo designing plans are not backed up by any money back guarantee, might be the reason can be, they don't really possess any satisfied customers.

3. Limited Alterations
Some logo designers present very affordable logos where you get no or very few alterations. In additional words, they'll give you one logo. If you don't like it, that's your problem. Typically they then charge extra for alterations. This in itself isn't really dishonest - as long as they are upfront about it. It does become deceptive when it's buried in fine print.

Creating a logo is always a process - though different designers have their own methods. Many designers will begin by sketching thumbnails or playing with shapes on the computer screen, until something "clicks" and they follow that path to see where it leads. One way to start is to select a shape which represents the concept of the company, and begin playing with it. The idea is to come up with something interesting or clever, whether a viewpoint which is different, or an unusual combination of shapes. Perhaps it will be something which will require some guesswork on the part of the viewer, but then be crystal clear when they look at it another way.

The accurate logo, with the accurate distinctiveness, will enhance your visibility, reliability and impression; which mean more business for you. Few are the things that are needed for a robust logo making activity and an outstanding product, before choosing this service of logo designing make sure that the designer firm follows this trail, following this will ensure maximum credibility, firms like <a href="http://www.logodesignpros.co.uk/">Affordable Logo Design</a> follow this trail and has been achieving recorded success ration over a period of years, these factors are:

 
Consistency
Consistency in use of logo, tagline, materials. Repetition of similar elements, used in the same or similar ways. This helps people to remember who the company is and what do they do?

Memorability
Must contain an element of memorability so that the logo stays at the forefront of potential clients' minds. That way, they'll think of the company next time they have a need.

Meaningfulness
Meaningfulness so that the logo can spread the message about the distinguishing characteristics of one's business.

Uniqueness
The uniqueness factor helps one stand out from the crowd. For example, if everyone in one industry uses a particular symbol (i.e., airlines often uses airplane tail), try to use something else that way, the logo doesn't just look like everyone else's.

Professionalism
Professionalism in the eminence of the graphics, the printing and the paper on which the materials will be printed.

Timelessness
Timelessness in the logo will ensure that one don't have to redesign the logo in just a few years and that the investment and equity in the design will be lasting.

Remember, logo design is an essential element to your general marketing strategy. Put in the necessary time, effort, and creativity, and you will end up with an effective, memorable logo that will go miles towards developing the positive brand appreciation and recognition you desire. A logo is essentially at the heart of corporate identity. It is the face of an organization. The right logo design can be one of your strongest marketing tools. It delivers the message to the public that a company is unique, credible and professional. Make it stylish. Make it elegant. Make an impact.

Author Bio= Harris Jhosta is holding the market experience of IT industry and immense business solutions for about 2 decades now. His vast experience in the related field gave him the acclamation and renownship in many sectors of business. Harris has also been involved in providing educational services in form of various seminars and lectures, in many well renowned universties. Presently carrying a research on the evolution of business performance by the advent of Information Technology Ciphers in the state university of california.
Article Title= Types in Logo Design

Article Body= Text-Based Logo Design
The mainly extensively used of all logo types; the Text-Based design focuses on text and style but can include other elements as well. A Text-Based design may be best suited for corporations whose name successfully portray what they do (TCS Couriers, Home Freight) devoid of graphical essentials to communicate that message, a literal explanation of the words is often necessary. (For example, all of us know it very well that Wal-Mart is a very big mart because its <a href="http://www.logodesignpros.co.uk/">logo design</a> actually explains it all.)

A Text-Based design is often text only with exclusive typographic behavior (e.g. Microsoft, Yahoo). Most frequently however, the business name is included mutually with easy graphic elements to create a clean, simple individuality. The depiction of the word in essence turns out to be a representation of the business.

Prefer a Text-Based design when:
•  Communication funds are inadequate and should be paying attention on name recognition.
•  Your name is logically distinguishing but not (yet) a household word.
•  You want to correlate products or subsidiaries with the parent more clearly and directly than a symbol permits.
 
Letter-mark Based Logo Design
Comparable to a Text-Based design, a Letter-mark Based design is entirely typographic mark, typically concerning initials or abbreviations. Monograms and anagrams are Letter-mark Based design. The illustration of the letters fundamentally becomes a symbol of the business.

Prefer a Letter-mark Based design when:

•  Your initials interpret graphically better than your genuine name.
•  You need to link subsidiaries to the parent and can't easily use the name.
•  You can afford to teach the public what the Letter-mark means.
 
Brand-mark Based Symbol
An easy but strong graphic figure, often abstract, that harmonizes a facet of a business or service and symbolize a company by relationship. (Think of NIKE or Apple Computer.)

Prefer a Brand-mark Based design when:
•  You need an emblem on a product.
•  Your name is too long, too common, doesn't interpret well globally, or has no qualities.
•  You need to link auxiliary to the parent and can't easily use the name.
•  You can afford to teach the public what the symbol means.

Icon-Based Logotype
Icon-based logotypes are also referred to as combination marks. An Icon-based logotype generally combines a brand-mark Based symbol with a word-mark Based. The combination can be loose or integral. With a loose combination, the elements can be used together or separately. A good icon based <a href="http://www.logodesignpros.co.uk/">company logo design</a> can effectively communicate what a company does as well as reflect the company personality.

Prefer an Icon- Based design when:
•  You are a startup enterprise or small business with limited funds.
•  Your name is reasonably distinctive but not (yet) a household word.
•  You need an emblem on a product, but want more than just a symbol.
 
Since Icon-based Logotypes communicate more readily than other logo design types, less marketing is required for the logo to be effective. Therefore, icon-based logotypes are the most cost effective type of logo design available and are ideal for startups or small businesses with limited marketing budgets.